Nov 10 / Community
A Booty by Brabants Pop-Up Store Is Coming to the North Shore
Nov 15 / News
Boston Magazine | Nov. 15, 2019 | Tessa Yannone
Opening November 17 at Market Street Lynnfield, this Booty by Brabants location will stock all the leggings you’ll need to get through winter.
Kelly Brabants is at it again. After opening a handful of pop-up stores around the Boston area from the Seaport to Dedham, she’s heading straight for the North Shore with pop-up number six for the Booty by Brabants brand. Set to open this Sunday, it’s the biggest one yet.
Stocking colorful sports bras, tops, and texturized leggings in every color from neon yellow to tie dye pink, the store will serve as a hub for the brand through spring of next year. Located at MarketStreet Lynnfield, the store fits right in with neighboring wellness brands like Nike, Pure Barre, and Whole Foods. Plus, the beach vibes and colorful aesthetic brings you right back to Brabants’ home in Brazil and will be sure to get you through even the grayest New England winter.
“After hosting a one-off pop-up event in Lynnfield this summer, I was overwhelmed by the amount of loyal customers who showed up excited to take my workout class and shop my leggings,” Brabants said in a release. “The positive energy was amazing, and I knew right then that Lynnfield would be my next stop.”
The look and feel of the store is very similar to her Seaport pop-ups, and features tropical designs and decorative wall hangings, but will be much larger than that location, with high ceilings and even a cozy lounge area. The same inventory sold online will be available in the store. Look for new arrivals like the Mermaid sports bra top and Croco skin leggings in a honey color.
Also, if you’re in the city, don’t forget about Brabants’ fitness series, which kicked off on November 5 at the Boston Park Plaza hotel. Each workout class, held inside the hotel’s enormous grand ballroom, supports a local charity, and one lucky participant has the chance to win a $500 Booty by Brabants shopping spree, an overnight stay at the Boston Park Plaza hotel, and a one-month fitness membership to 2018 Best of Boston winner Lynx Fitness Club.
Be sure to follow Brabants’ Instagram handle for updates and announcements on the store, as well as new product launches and offerings.
920 Market Street, bootybybrabants.com.