Wears Woody

Originating on Cape Cod, owner Mike Norwood got his start by parking his iconic Woody Wagon near the ferry in Woods Hole, transforming it into a pop-up shop on wheels. The brand’s bold coastal style and upscale yet casual apparel and accessories, which pay homage to its namesake Woody, quickly caught on. Today, Wears Woody is a retail pioneer, specializing in the “mill-to-market movement” by using sustainably sourced and locally manufactured goods which are all produced on demand in the company’s backyard in Everett, MA. As an added bonus, through Woody’s Drive Over Diabetes mission, Wears Woody donates 7% of every in-store and online sale to a group of non-profits that share in its determination to make a difference in the lives of people with diabetes and help fund a cure.

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